About the founder
Engineer turned builder, then operator. I’m a programmer with over 10 years of experience shipping production small-business websites, alongside roles as Technical Co-Founder and Interim CTO for early-stage startups.
My work sits at the intersection of architectural systems thinking, software engineering, and applied digital infrastructure.
Academic & technical foundation
BSc · Loughborough University
Focus: architectural design development, computational and parametric modelling workflows, integrated engineering and construction management, interdisciplinary collaboration, and BIM-driven common data environments.
HarvardX · Harvard University (via Harvard Graduate School of Design)
Study in architectural theory, spatial reasoning, and conceptual design frameworks. Instructor: K. Michael Hays.
How this informs my work
This combination of architectural training and systems engineering defines my approach. I treat every build as a system, not a surface — optimised for clarity, speed, and long-term maintainability.
Every build is treated as a system, not a surface — components, constraints, and the relationships between them, before any aesthetic decision.
Architecture and tooling chosen for measurable outcomes: sub-second loads, near-perfect Core Web Vitals, and predictable behaviour at scale.
Fewer moving parts, fewer dependencies, less to break. Clarity, speed, and long-term maintainability over feature-count.
How I got here
A progression toward control, performance, and architectural clarity.
First exposure to building on the web came through Weebly in school, then Wix. The defining constraint was speed: reducing the gap between intent and deployment to near zero. That constraint shaped my approach more than any tool.
By sixth form I was building WordPress sites for small organisations and personal projects. It scaled quickly, but introduced structural fragility — plugin dependency, theme coupling, and unpredictable maintenance overhead. The systems worked, but lacked ownership.
At university I returned to fundamentals: HTML, CSS, and JavaScript from first principles. This reframed the web as a system of constraints rather than a set of platforms. From there I moved into modern frameworks — React, Next.js, Astro — selected not for trend, but for architectural control and performance characteristics.
What I operate
A UK-registered platform company building booking, ordering, and ticketing infrastructure for small businesses.
A delivery studio building production websites and integrating those systems for UK SMEs, supported by a small bench of trusted collaborators.
Talk directly
The fastest way to reach me is WhatsApp — same-hour reply during working time. Or read about the company side at /about.
Verifiable. HarvardX certificate verified externally · edX certificate → · Companies House: TicketWave HQ Ltd # 17143167 →
Three honest tiers · From £45/mo · Cancel any time