Stay in front of your customers
Email and SMS marketing, for UK small businesses.
The hard part is not winning a customer once. It is being the name they think of the next time. An email list and a set of phone numbers you have earned are an audience you own, a direct line to people who already know you, that no algorithm and no marketplace can switch off. I run the newsletters and campaigns that keep you front of mind, on MailerLite in the EU, the SMS reminders that cut no-shows, and the nurture and win-back messages that turn one-off buyers into regulars. Start with a free audit, then I quote the work to your business. One bill, no lock-in, you always get Jordan.
What it includes
The messages that keep customers coming back.
None of these are complicated. They are the things a busy owner keeps meaning to do and never quite sends. I write them, wire them up, and run them for you. It pairs closely with a managed CRM and pipeline, where your contacts live, and with marketing automation, which is what makes the sending happen without you remembering.
Newsletters people actually open
A regular email to your list, written in your voice, that keeps you front of mind for the next time someone needs you. Not a wall of adverts. Something worth opening: an offer, a bit of news, a reason to come back. Sent on MailerLite, an EU provider, so your subscribers and their data stay close to home.
Campaigns tied to your calendar
A seasonal push, a new service, a quiet week you want to fill. A one-off campaign goes out to the right part of your list at the right moment, so an offer reaches the people most likely to act on it rather than shouting at everyone.
SMS appointment reminders
A short text before every booking, timed so people actually turn up. An empty chair or a missed slot is your hour gone and it does not come back. Reminders are the cheapest, plainest way to protect the diary you have already filled.
Automated nurture sequences
When someone joins your list or makes a first booking, a planned series of messages welcomes them, sets expectations, and keeps you in touch, so a new contact does not go cold and every customer gets the same tidy start.
Win-back messages
The customer who has not been in for a while, the enquiry that never booked. A gentle, well-timed message brings some of them back, and winning back a customer you already have is far cheaper than finding a new one from scratch.
A list that stays clean and legal
Proper opt-in, an easy unsubscribe on every message, and your list kept tidy so you reach real inboxes and stay on the right side of UK GDPR and PECR. A clean list protects your sender reputation, which is what keeps you landing in the inbox at all.
How it works
Your voice, on tools that respect your customers.
This is not a folder of drafts you still have to send, and it is not a rented list you cannot take with you. Your email marketing runs on an EU provider, your list stays yours, and the messages go out at the right moment because they are triggered by what actually happens in your business.
Newsletters on MailerLite, an EU host
Your email marketing runs on MailerLite, a European provider, so your subscriber list is held on EU-based, GDPR-friendly infrastructure and stays close to home. You own the list. It is exported and yours whenever you want it, never locked inside a platform you cannot leave.
SMS with a proper business sender
Reminder texts and campaign messages go out under a recognisable business sender, so they read as coming from you, not an unknown number. Sent at the right time, opened almost immediately, and used sparingly, because a text is a privilege you do not want to spend on noise.
Triggered by real events
A booking made, a job finished, a customer gone quiet, a new subscriber. Each is an event, and each event can start the right message or sequence. You set the rules once, and the system sends the reminder, the follow-up or the win-back for you, without you remembering.
Built to your business, then run for you
There is no dashboard for you to learn and no monthly template to fill in. I write the emails and texts in your voice, wire them to how you actually work, quote the work to your business, and run it. You see the results, not another tool to manage.
Why it matters
An audience you own beats one you rent.
Followers and marketplace customers are borrowed: the platform owns the relationship and can change the rules overnight. A list you have earned is a direct line to people who already trust you, and it is the cheapest growth most small businesses have. It works best alongside strong lead generation feeding the list, and a managed website giving people a reason to join it.
An owned audience, not a rented one
Followers on a social platform, or customers on a marketplace, are borrowed. The platform owns the relationship, changes the rules, and can switch off your reach overnight. An email list and a set of phone numbers you have earned are yours: a direct line to people who already know you, that no algorithm can take away.
Reaching the customers you already earned
Winning a brand-new customer is expensive. Getting an existing one to come back is not. Staying in front of the people who have already bought from you, with a newsletter or a well-timed offer, is the cheapest growth most small businesses have and the one they most often ignore.
Reminders protect real money
Every no-show is a slot you cannot sell twice. A reminder text is a few pennies against an hour of your time, which makes it one of the highest-return things a small business can send. It is not marketing so much as protecting the bookings you have already won.
It compounds quietly
One newsletter changes little. A year of them keeps you front of mind so you are the name people think of first. Reminders steadily protect the diary, win-backs steadily recover lapsed customers, and month over month it adds up to real money you were leaving on the table.
Email and SMS are only as good as the list behind them, which is why this sits alongside your CRM and pipeline and the automation that keeps it all moving. Not sure where to start? Run a free audit, or go straight to the £300 deep-dive for a written plan and a fixed quote.
Who it is for
If a customer might buy again, this is for you.
Any business with repeat custom has money sitting in its existing customers. Staying in touch, with a newsletter, a reminder, or a well-timed offer, is how you earn the second sale and the tenth without paying to find a stranger each time.
Salons, barbers and clinics
Appointment reminders that cut no-shows, a newsletter that fills quiet weeks, and win-back texts to the clients who have not rebooked. The diary stays full and the chairs stay busy.
Food and hospitality
Cafés, restaurants, takeaways. A list you can push a Friday offer to, booking reminders that hold the table, and campaigns tied to the times of year you most want to fill.
Trades and services
Builders, electricians, plumbers, cleaners. A yearly reminder for the service that is due, a newsletter that keeps you the name they call again, and follow-ups to the quotes that went quiet.
Shops and product businesses
A list is your best asset when you have something new to sell. New stock, a sale, a seasonal push, sent to people who have already chosen to hear from you, not paid ads to strangers.
Memberships and classes
Gyms, studios, clubs. Renewal reminders, class-fill campaigns for the quiet sessions, and nurture sequences that turn a first-time visitor into a regular member.
Anyone with repeat custom
If a happy customer might buy from you again, you have a reason to stay in touch. An owned list turns one-off buyers into repeat ones, which is where the steady, unglamorous money is.
FAQ
Email and SMS marketing, answered.
Why an email list instead of just posting on social media?
Because you own the list and you only borrow the followers. On a social platform the reach is decided by an algorithm you do not control, and it can be cut overnight. An email list and a set of phone numbers you have earned are a direct line to people who already know you, and no platform can take that away. Social media is good for being found; an owned list is how you stay in front of the customers you have already won.
Where does my subscriber list actually live?
Your email marketing runs on MailerLite, a European provider, so your subscriber list is held on EU-based, GDPR-friendly infrastructure and stays close to home. It is your list: it can be exported and it is yours whenever you want it, never locked inside a platform you cannot leave. I only hold the data needed to run your marketing, and there are no tracking pixels and no selling of data, ever.
How do SMS appointment reminders cut no-shows?
A short text lands a set time before the booking, under a recognisable business sender, reminding the customer of the day, time and place, with a simple way to confirm or cancel. People forget bookings; a well-timed reminder catches most of that before it becomes an empty slot. A text costs a few pennies and an empty chair costs you an hour, which is why reminders are one of the highest-return messages a small business can send.
Will this feel spammy to my customers?
It should not, and that is the craft of it. Good email and SMS marketing sends the right message at the right moment: a reminder when it is genuinely useful, an offer to the people it actually suits, a newsletter that is worth opening. Everything is written in your voice, sent sparingly, and easy to unsubscribe from. Done well, customers feel looked after and kept in the loop, not marketed at. A clean, respected list is also what keeps you landing in the inbox rather than the spam folder.
Is email and SMS marketing legal in the UK, and do I need consent?
Yes, and it is straightforward when it is set up properly. Under UK GDPR and PECR you generally need proper opt-in to market to people, a clear unsubscribe on every message, and an honest sender. There is a limited soft opt-in for existing customers on similar products. I build the list with correct opt-in, put an easy unsubscribe on everything, and keep the list clean, so you stay compliant and your sender reputation stays healthy. I am not a lawyer and this is not legal advice, but the setup follows the rules by design.
How much does it cost, and is there a contract?
There are no published package prices, because every list and every business is different. Start with a free audit, then the work is quoted to your business, with ongoing management from around £295 a month, one simple bill, cancel any time, no lock-in. If you want the full plan first, the £300 Marketing and Automation Deep-Dive gives you a written audit and a fixed quote, and the £300 is credited against any build.
Ready when you are
Let us keep you front of mind.
Start with a free audit, then a quote built for your business. The newsletters, campaigns, reminders, nurture and win-back written in your voice and run for you, on a list you own. Ongoing management runs from around £295 a month, one simple bill, cancel any time, no lock-in. Want the full picture first? The £300 Marketing and Automation Deep-Dive gives you a written audit and a fixed quote, and the £300 is credited against any build.