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Partners

Tools & resources we recommend to UK small businesses — and how to request a link.

A curated list of the platforms, tooling, regulators, and references behind the work on this site. Every link below is dofollow — if you run something genuinely useful to UK SMB website operators and you’re willing to link back, you can request to be listed too.

Request a link → Requirements →

Infrastructure

The infrastructure — EU-sovereign by default.

The platforms every UK Web Marketing site sits on. EU-region by default, sovereign by design.

  1. Vercel (opens in a new tab)

    The deployment platform every site here runs on — global edge network, London region available, instant rollbacks.

    We use them for: Hosting, edge functions, preview deployments per branch.

  2. Resend (EU region) (opens in a new tab)

    Developer-first transactional email with an EU-region option so personal data never leaves the bloc.

    We use them for: All outbound email — leads, reviews, partner requests, Stripe receipts.

  3. Cloudflare (opens in a new tab)

    DNS, DDoS protection, and a free CDN. Used at the registrar layer in front of every client domain.

    We use them for: Authoritative DNS and DNSSEC for client domains.

  4. Stripe Payments Europe (opens in a new tab)

    PSD2-compliant payments processor settling in GBP via Stripe Payments Europe, Limited (Ireland).

    We use them for: Subscription billing for Foundation and Growth Engine tiers.

  5. Plausible Analytics (opens in a new tab)

    Cookie-free, GDPR-compliant analytics built in the EU. No banner needed. Lightweight script.

    We use them for: Default analytics on every client site.

  6. Capsule CRM (opens in a new tab)

    UK-built CRM (Manchester) with a clean API and sensible pricing for solo operators and small teams.

    We use them for: Lead, review, and partner pipelines.

Tooling

The tooling — open where it counts.

The open-source and developer tools that make these sites build, search, and ship the way they do.

  1. Astro (opens in a new tab)

    The static-first web framework every UK Web Marketing site is built with. Zero JS by default, islands when you need them.

    We use them for: Page rendering, content collections, MDX for blog posts.

  2. Pagefind (opens in a new tab)

    Fully static, fully private site search. Generates a tiny index at build time — no server, no telemetry.

    We use them for: Site search at /search across every client deployment.

  3. Cal.com (opens in a new tab)

    Open-source scheduling. Self-hosted-friendly, EU-hostable, integrates cleanly with Resend and Stripe.

    We use them for: Discovery-call bookings on /book.

  4. Tailwind CSS (opens in a new tab)

    Utility-first CSS framework. Used selectively — most of these sites lean on hand-written CSS — but the tooling around it is unmatched.

  5. GitHub (opens in a new tab)

    Version control + CI for every site. Pull requests are how every change ships, including the one rendering this page.

    We use them for: Source of truth + CI checks before any deploy.

UK regulators & professional bodies

UK regulators & professional bodies.

The institutions whose rules the regulated-vertical pages here are written against. Linking to the source beats paraphrasing it.

  1. Information Commissioner's Office (ICO) (opens in a new tab)

    The UK's data-protection regulator. GDPR + DPA 2018 enforcement, registration, and guidance.

  2. ICAEW (opens in a new tab)

    Institute of Chartered Accountants in England and Wales. Code of Ethics + professional conduct for chartered accountants.

  3. Solicitors Regulation Authority (SRA) (opens in a new tab)

    Independent regulator of solicitors and law firms in England and Wales. SRA Standards and Regulations 2019.

  4. Keeping Children Safe in Education (KCSIE) (opens in a new tab)

    Statutory safeguarding guidance for schools and colleges in England, issued by the Department for Education.

  5. General Medical Council (GMC) (opens in a new tab)

    Statutory regulator of doctors in the UK. Good Medical Practice + online presence guidance.

  6. General Dental Council (GDC) (opens in a new tab)

    Statutory regulator of dental professionals in the UK. Standards for the Dental Team.

  7. Companies House (opens in a new tab)

    UK registrar of companies. The canonical public record — every business on this site is verifiable here.

Educational & reference

Educational & reference.

Institutions whose teaching shaped the standards this studio works to, plus the open web references we point clients at.

  1. HarvardX (opens in a new tab)

    Harvard University's online learning arm. Source of the GSD1x Architectural Imagination certificate listed on /credentials.

  2. Loughborough University (opens in a new tab)

    Jordan's alma mater — BSc Architectural Engineering and Design Management.

  3. MDN Web Docs (opens in a new tab)

    Mozilla-stewarded reference for HTML, CSS, JavaScript, and web platform APIs. The web's canonical documentation.

  4. web.dev (opens in a new tab)

    Google's guidance on Core Web Vitals, accessibility, and modern web best practice. Source of the performance posture every build here is held to.

Requirements

Before you ask — read this.

The bar is low but firm. Hit all four and your request gets a real reply.

  • Relevance. Must be useful to UK small-business website operators — tooling, services, regulators, education, reference.
  • Reciprocity. Must already link back to ukwebmarketing.com (or commit to, before publication). Send the URL of the page where the link lives.
  • Genuine value. No link farms, no PBNs, no thin affiliate pages. If a real UK SMB owner wouldn’t thank us for sending them to you, we won’t.
  • Regulated-vertical priority. Businesses serving solicitors, accountants, clinics, or schools get faster review — that’s the studio’s focus.

Request a link

Submit your business.

Reviewed by hand. If it’s a good fit you’ll usually hear back within a week. We verify the link-back before publishing.

Why a partners page

Linking out is part of the work.

A site that never links out is a site that doesn’t trust its own authority. The links on this page point to the institutions, tools, and references that actually do the work behind every UK Web Marketing build — from the EU-sovereign infrastructure to the regulators whose rules the regulated-vertical pages here are written against.

See the credentials behind the work → See 90+ live client sites →

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