Statutory registration
Companies House no. 17143167
TicketWave HQ Ltd, the company that operates UK Web Marketing, on the official UK register.
Open on Companies House →Credentials
Every claim here is independently verifiable.
This is the proof page. Each credential is checkable, through the issuing institution, a public register, or a direct certificate link. Where something is still in progress, it is labelled in progress, and it is not counted as held.
- Companies House TicketWave HQ Ltd, no. 17143167 On the register →
- HarvardX certificate Online-course Verified Certificate, edX Verify on edX →
- Loughborough BSc Architectural Engineering & Design Management
- 20+ years building websites Live UK small-business sites, expertly built See the work →
Founder credentials
Jordan Gilbert, held and checkable.
The qualifications and experience behind every build, each described exactly as it is. Two are formal certificates you can open and read; two are the production record they sit behind.
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HarvardX online course (edX) · Harvard University Graduate School of Design
The Architectural Imagination, Verified Certificate
A Verified Certificate for the HarvardX online course “The Architectural Imagination,” produced by Harvard University’s Graduate School of Design (instructor K. Michael Hays): architectural theory, spatial reasoning, and conceptual design frameworks. This is an online-course Verified Certificate, not a Harvard degree, and it is externally verifiable through its edX certificate ID.
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Loughborough University · BSc (Hons) · School of Architecture, Building and Civil Engineering
Architectural Engineering and Design Management
A four-year BSc (Hons) with an industrial placement year: architectural design development, computational and parametric modelling, integrated engineering and construction management, and BIM-driven common data environments. Studied within Loughborough’s School of Architecture, Building and Civil Engineering, ranked 1st for Building in the Complete University Guide 2027.
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Production experience
20+ years building web systems, since 2006
Small-business websites built and live across a range of industries. The specialisation is hand-crafted, AI-leveraged builds on Astro 6 and Vercel London, planned as systems first and kept fast on a phone.
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Hands-on builder
Every site built and run for you
Trusted to build and run the websites of UK small businesses: takeaways, barbers, garages, salons, builders, plumbers. The same standard of work goes into every UK Web Marketing build, and the people who build your site are the ones who look after it.
The full founder story, from Weebly to systems, is on the founder page.
Published methodologies
Named methods, written down and citable.
The strongest credential is not a certificate; it is a body of published work. These are the named methodologies Jordan has written up in the open, each one a framework you can read, cite, and check against the sites we build.
The Local SEO Six
The six basics that decide whether a UK small business shows up on Google Maps and the Local Pack: a claimed Google Business Profile, LocalBusiness schema on every service page, address and postcode as text, one indexed page per service, LCP under one second on mobile, and HTTPS plus a mobile-first build.
Read the framework →The Five-Point Small-Business Website Test
The five qualities a small-business website needs to work at all: fast, mobile-first, clear, one next step, and findable. None require a four-figure agency build.
Read the framework →The 0.05-Second Test
Three pass/fail criteria a visitor's brain judges in the first 50 milliseconds: did the page actually load, does it look professional, and is it for me. Most small-business sites fail the first because the page has not loaded yet.
Read the framework →The Audit-Led Model
UK Web Marketing's three-step pricing path: a free audit that tells you where you stand, a paid Marketing and Automation Deep-Dive credited in full against any build, then a bespoke build plus ongoing website management from £49 a month, quoted to your business, with no lock-in.
Read the framework →The Wix Decision Tree
Three questions decide whether to stay on Wix or move off it: does most of your work come from Google search or local maps, would the website influence a customer choosing between you and a competitor, and do you want to spend zero hours a month maintaining the site. Answer yes to all three and you are losing calls on Wix.
Read the framework →The Build Order
Build a UK SMB site in the order an engineer lays a building: URL graph first, render contract second, content model third, components fourth, visuals last. The order is non-negotiable, and the cost of getting it wrong is roughly six weeks of rework per redesign.
Read the framework →The Six-Channel IMC Stack
Every UK SMB needs all six of these channels somewhere in the mix. Paid search is not on the list; it is a short-term insertion into channels 1 and 5, never a substitute for either.
Read the framework →The No-Show Maths
The simple sum every barbershop booking decision should be run through: an empty chair is pure lost margin, you cannot win the time back, and the single biggest lever against no-shows is a card on file.
Read the framework →The Local Visibility Stack
The five layers, worked best in order, that decide whether a UK barbershop shows up in Google Maps and local results, a fully-completed Google Business Profile, review velocity with owner responses, consistent NAP, a fast mobile website, and fresh photos and posts.
Read the framework →The Four Accessibility Failure Modes
The four points on which almost every non-compliant UK small-business site fails: keyboard and visible focus, colour contrast, missing text alternatives and labels, and broken structure. They map almost one-to-one onto the most-failed WCAG 2.2 success criteria, and a site failing any two is unlikely to clear the reasonable-adjustments bar.
Read the framework →The Five Jobs of a Barbershop Website
The five jobs every barbershop website must do, get the customer booked, be found on Google, show the work, show prices/hours/location plainly, and build trust. If a feature does not serve one of the five, it is decoration.
Read the framework →The 10-item checklist
The ten distinct operational items a real done-for-you UK website service runs every month. If a provider cannot show you the list, or tell you which items are in scope and which are extras, they are selling a build with a maintenance retainer bolted on.
Read the framework →The Four Citability Gaps
The four reasons a UK small-business page never gets cited in Google's AI Overviews: no clear machine-readable answers, thin entity and E-E-A-T signals, answers buried instead of stated up front, and stale, slow pages. Close any two and you are already a more quotable source than most local competitors.
Read the framework →The Small-Business Website Checklist
The twelve-point audit checklist we run on every new client's existing site, covering Core Web Vitals, mobile-first build, hero clarity, one call to action, click-to-call, address markup, per-service pages, schema, hours and area, HTTPS and real testimonials, GDPR-friendly hosting, and Google Business Profile. If a site fails any three, it is leaking customers rather than winning them.
Read the framework →The Three-Year Cost Curve
Every realistic website-build option has five cost lines that compound differently over 36 months. Lines four and five, your time and lost customers, are the dominant ones for most UK small businesses and the ones every other pricing page skips.
Read the framework →The Seven Signals
Seven signals, run in order against a shortlist, that separate a real UK website maintenance subscription from a payment plan with a service wrapper. Any single walk is enough; pass all seven and you have an operationally serious managed website service.
Read the framework →The Visibility Ladder
Four stages of website investment, matched not to page count but to how much visibility and growth work you want done for you: exist properly, convert visitors, grow, and dominate your local market. The infrastructure and the accountable point of contact stay the same at every stage.
Read the framework →Shoot once, cut into many
A simple weekly content workflow for a busy owner: batch one short session a week, then turn the same photos and clips into many graphics and videos rather than making something fresh every day.
Read the framework →The Rent or Own Test
A three-question test for any online channel a business depends on: who controls the reach, who holds the customer and the data, and who can switch it off. If the answer is the platform, you are renting. Rented channels are worth using, but every rented channel should point at one you own.
Read the framework →The Four Jobs
The four jobs, in order, that make an AI citation likely, plus a fifth that tells you whether the first four are working. They are the same fundamentals that make a page good for a human searcher.
Read the framework →The five factors that actually decide the timeline
Five factors decide how long a website takes to build, and only one of them is the actual building: scope, content readiness, integrations, revisions, and the client bottleneck.
Read the framework →The 3-2-1 Backup Rule
Keep three copies of anything you cannot lose, on two different types of storage, with one copy held off-site, then prove it works with an annual restore test. The off-site copy is what survives theft, fire and ransomware; the restore test is what turns a hope into a backup.
Read the framework →The Six Honest Signs You Need a Redesign
The six signs a UK small business genuinely needs a full redesign rather than a cheaper refresh or maintenance. The rule that matters more than any single sign is to count how many are true: one is almost always a fix, three or more at once means the foundations have failed.
Read the framework →The Lockdown Order
A five-step, order-of-impact sequence for securing a UK small business: a password manager first, two-factor authentication on every account that touches money, encrypted email for sensitive correspondence, a VPN on networks you do not control, and encrypted storage for client files.
Read the framework →The Four Places Leads Leak
More leads is rarely a traffic problem; it is a leak problem. Leads escape in four places, and a proper lead-generation system closes each one in turn.
Read the framework →The Sovereignty-by-Design Test
A five-part test for whether a UK small business's data posture is genuinely EU-sovereign rather than accidentally exposed to US jurisdiction: providers whose corporate home is in the EEA or UK, region pinning made explicit in configuration, no US-resident software on the critical path for identifying personal data, a written and disclosed sub-processor list, and a Data Processing Agreement with each supplier plus notice before the mix changes.
Read the framework →The Profile Flywheel
The four-stage cycle that makes a Google Business Profile compound: Complete (every field filled, correct primary category), Active (fresh photos, posts and answered questions), Trusted (a steady rhythm of honest reviews with replies), and Measured (the profile's own performance data deciding what you do more of). Each stage feeds the next; a profile that stops at Complete stalls.
Read the framework →The Seven Conversion Levers
The seven levers that decide whether a UK small-business website turns visitors into enquiries: above-the-fold clarity, one clear next step, trust signals, form friction, speed-to-lead, mobile call-first design, and honest measurement. Work them in order; the early levers are cheap and the late ones are wasted without them.
Read the framework →The Proof-of-Work Loop
A repeatable habit for tradespeople: every finished job produces three marketing assets, a photo of the work, a review request while the customer is happiest, and a location signal for the area it was done in. Run the loop on every job and your Google presence compounds without a marketing budget.
Read the framework →The Four Levers on Cost-Per-Customer
What it costs to win a customer is one number, marketing spend divided by customers won, and four levers move it. One: bring enquiries in free through local search instead of buying every click. Two: convert more of the visitors you already have with a faster, clearer site. Three: follow up every lead so you stop paying twice for the same person. Four: keep the customers you won, because the cheapest customer is the one who comes back.
Read the framework →Company credentials
TicketWave HQ Ltd, on the record.
UK Web Marketing is operated by TicketWave HQ Ltd. These are the company-level registrations and certifications that sit behind every engagement.
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Statutory registration Live
Companies House no. 17143167
TicketWave HQ Ltd, a UK private company limited by shares, registered office in Pudsey, Leeds. Independently verifiable on the official Companies House register, filing history, officers, and registered office are all public.
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Insured and accountable Live
Professional indemnity, public liability and cyber cover
Fully insured through Hiscox: £1,000,000 professional indemnity, £2,000,000 public and products liability, and cyber and data cover, alongside directors’ and officers’ and legal-expenses protection. A certificate of insurance is available on request.
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Data protection In progress
ICO registration
Registration as a data controller with the UK Information Commissioner’s Office. Currently in progress; the registration reference will be linked here on issue.
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Security Pursuing 2026
Cyber Essentials
The government-recognised baseline security certification (IASME-administered). Being pursued in 2026 ahead of public-sector and procurement-led engagements.
Pursuing
In progress, not yet held.
Accreditations actively being pursued. Listed here for transparency, not as held credentials, each moves to a verifiable section above only once it is awarded.
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AWS Certified Solutions Architect, Associate
Cloud-architecture credibility. Even though production sites run on Vercel London, the SA-A exam underwrites the broader engineering claim: VPCs, IAM, regional residency, and failure-domain reasoning.
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Google Mobile Web Specialist
Direct evidence of the performance posture: sub-second LCP, Core Web Vitals tuning, and mobile-first build practice. The closest formal qualification to what every UK Web Marketing site is already optimised for.
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WCAG 2.2 / IAAP Web Accessibility Specialist (WAS)
Independent accreditation against the WCAG 2.2 standard the studio already builds to. Underwrites the accessibility care taken on every build.
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GDPR Practitioner (BCS)
The BCS-certified GDPR Practitioner credential behind the data-protection care in every build: lawful forms, EU-based hosting, and a documented sub-processor list. Sits alongside ICO registration.
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Cyber Essentials (TicketWave HQ Ltd)
Company-level, government-recognised security certification. Required for some public-sector tenders and increasingly expected by procurement teams.
Verifiable evidence
The paperwork, in two clicks.
The two documents that matter most, linked straight to source. No login, no gate: open them and check for yourself.
Online-course Verified Certificate
HarvardX, The Architectural Imagination
An online-course Verified Certificate on edX, not a Harvard degree, verifiable by its certificate ID.
Verify the edX certificate →Why credentials matter
Proof, not claims.
Every UK small business deserves provable competency behind its website, in data protection, accessibility, and security, not just a promise. Credentials are how that competency becomes externally checkable: an institution, a register, a public certificate URL, a published method. That is the standard this page is held to, and it is the standard held to work for clinics, law firms, and schools who cannot take a claim on trust.