The manual work · automated
Marketing automation, for UK small businesses.
The follow-up you meant to send. The reminder that would have stopped the no-show. The review you never got round to asking for. The lead that went cold while you were on a job. That relentless, easy-to-drop admin is what quietly eats a small business alive, and it is exactly what automation does for you instead. I wire the follow-ups, reminders, lead alerts, onboarding and reporting into one system, built on durable workflows and your own CRM, so the business runs a little more by itself every month. Start with a free audit, then I quote the work to your business. One bill, no lock-in, you always get Jordan.
What it includes
The jobs you keep meaning to do, done automatically.
None of these are hard on their own. They are just relentless, and they are the first things to slip when you are busy. Automation takes each one off your plate and does it the same way, every time. It pairs closely with a managed CRM and pipeline, because the automation is what reads and writes the customer data that makes every sequence know who it is talking to.
Follow-ups that actually happen
The enquiry that came in on a Friday night, the quote you meant to chase, the customer who went quiet. A sequence sends the follow-up at the right moment, every time, without you remembering. Most work is lost not to competitors but to a follow-up that never got sent.
Appointment reminders
A text and an email before every booking, timed so people actually turn up. An empty chair or a no-show is your hour gone and it does not come back. Reminders are the cheapest way to protect the diary you already have.
Review requests, at the right moment
After a job is done or a visit is finished, a short message asks the happy customer for a Google review, with a one-tap link. Sent automatically at the moment they are most pleased, so your reviews grow steadily instead of never.
Lead routing and hot-lead alerts
A new enquiry lands, gets logged in the CRM, tagged, and fired to your phone within seconds so you can ring back while they are still deciding. The business that replies first usually wins the job. This makes you that business.
Onboarding sequences
When someone becomes a customer, a planned series of messages welcomes them, sets expectations, and asks for what you need, so nothing gets forgotten and every customer gets the same tidy start, whether it is your first of the week or your fiftieth.
Reporting that lands in your inbox
A plain-English summary of what came in, what converted, and what is worth your attention, sent on a schedule. No dashboard to log into, no spreadsheet to keep. The numbers that matter, pulled together for you.
How it works
Real software, wired to your business.
This is not a folder of drafts you still have to send, and it is not a fragile chain of apps that breaks on a Tuesday. It is built on the kind of durable workflow engine serious software teams rely on, so the steps run reliably and retry anything that fails.
It runs on durable workflows
The automation is built on Inngest, a workflow engine that runs each step reliably and retries anything that fails, so a reminder or a follow-up does not quietly get missed because a server hiccuped. It is the same class of tooling serious software teams use, wired to your business.
Wired straight into your CRM
Every enquiry, booking and customer sits in one managed CRM, and the automation reads and writes to it. That is what lets a follow-up know who it is following up, a review request know the job is done, and a report know what actually happened. The data and the automation are one system, not two.
Triggered by real events
A form submitted, a booking made, a job marked complete, a customer gone quiet for two weeks. Each is an event, and each event can start the right sequence. You decide the rules once; the system runs them for you, day and night, without being asked.
Built to your business, then run for you
There is no self-serve dashboard to learn and no monthly template to fill in. I build the sequences around how you actually work, quote it to your business, and run it. You get the results in your inbox and on your phone, not another tool to manage.
Why it matters
This is the difference, not a nice-to-have.
Plenty of people will build you a website and stop there. The layer that actually changes your week is the one behind it, quietly recovering leads, protecting bookings, and building reviews while you get on with the work. It works best alongside strong lead generation, so the enquiries you win are the ones the automation then chases, routes and converts for you.
The manual work is what burns you out
Chasing quotes, texting reminders, asking for reviews, replying to leads, none of it is hard, but it is relentless, and it is the first thing that slips when you are busy actually doing the work. Automation does the relentless part so you can do the skilled part.
Speed wins the job
A lead that gets a reply in minutes is worth far more than one that waits until tomorrow, because by tomorrow they have rung someone else. Instant routing and alerts mean you are the one who calls back first, which is often the whole difference.
It compounds quietly
Reminders protect the bookings you already have. Review requests build the social proof that wins the next customer. Follow-ups recover the work you would have lost. None of it is dramatic on any given day, but month over month it adds up to real money you were leaving on the table.
It is the difference, not an add-on
Plenty of people will build you a website. Far fewer will wire the systems behind it so your business runs itself a little more each month. This layer is where a website stops being a brochure and starts being the engine of the business.
If your website needs the work doing on it first, that is the managed website service, and the automation is built to run on top of it. Not sure what your business needs? Start with a free audit, or go straight to the £300 deep-dive for a written plan and a fixed quote.
Who it is for
If admin is eating your evenings, this is for you.
Any business that repeats the same messages, chases the same follow-ups, and loses the odd lead to a slow reply has hours to win back here. The work still gets done; you just stop doing it by hand.
Appointment businesses
Salons, barbers, clinics, garages. Reminders that cut no-shows, review requests after every visit, and follow-ups for the enquiries that did not book first time.
Trades and services
Builders, electricians, plumbers, cleaners. Quotes chased automatically, hot-lead alerts to your phone, and a tidy onboarding for every new job so nothing slips.
Food and hospitality
Restaurants, takeaways, cafés. Order confirmations, booking reminders, and win-back messages to the customers who have not been in for a while.
Local service providers
Removals, gardeners, tutors, consultants. Lead routing so you reply first, onboarding sequences so every client starts the same way, and reporting that tells you where the work comes from.
Anyone drowning in admin
If your evenings go on chasing, reminding, texting and typing the same messages again, this is the layer that hands those hours back. The work still gets done; you just stop doing it by hand.
Businesses ready to grow
When more customers means more admin you cannot keep up with, automation is what lets you take on the volume without dropping the ball or hiring an office just to answer messages.
FAQ
Marketing automation, answered.
What is marketing automation, in plain English?
It is software doing the repetitive customer-facing jobs you would otherwise do by hand: sending the follow-up, the reminder, the review request; logging the lead and alerting you; welcoming a new customer with the right sequence; and pulling your numbers into a report. You set the rules once, and the system runs them for you, reliably, without being asked.
Do I have to learn a new tool or dashboard?
No. This is not a self-serve product you have to master. I build the automation around how your business already works, wire it to your CRM, and run it for you. You get the results, the bookings that turn up, the leads on your phone, the reviews coming in, the report in your inbox, without a new app to manage.
How is this different from just sending reminder texts?
Reminder texts are one small piece. The point of automation is the whole chain working together: a lead is logged, tagged, routed to you, followed up if it goes quiet, welcomed properly if it converts, reminded before the appointment, and asked for a review after. Because it is built on durable workflows wired to one CRM, the pieces know about each other, which is where the real value is.
Will this feel spammy or impersonal to my customers?
It should not, and that is the craft of it. Good automation sends the right message at the right moment, a reminder when it is genuinely useful, a review request when someone is pleased, a follow-up that reads like you wrote it. It is written in your voice and tuned to your business. Done well, customers just feel looked after, not marketed at.
Is my customer data safe, and where does it live?
Your customers and their data sit in your own managed CRM, on UK and EU-based, GDPR-friendly infrastructure, so it stays close to home. You own the customer relationship, not a marketplace or a platform. I only hold the data needed to run your systems, and there are no tracking pixels and no selling of data, ever.
How much does it cost, and is there a contract?
There are no published package prices, because every business needs a different mix. Start with a free audit, then the automation is quoted to your business, with ongoing management from around £295 a month, one simple bill, cancel any time, no lock-in. If you want the full plan first, the £300 Marketing and Automation Deep-Dive gives you a written audit and a fixed quote, and the £300 is credited against any build.
Ready when you are
Let the business run itself a little.
Start with a free audit, then a quote built for your business. The follow-ups, reminders, lead alerts, onboarding and reporting wired into one system and run for you. Ongoing management runs from around £295 a month, one simple bill, cancel any time, no lock-in. Want the full picture first? The £300 Marketing and Automation Deep-Dive gives you a written audit and a fixed quote, and the £300 is credited against any build.