Free guides · direct download · no email gate
Four PDFs I wrote for the operators — not the marketing list.
The four questions I get asked most often by UK practice owners and SME founders, written up properly. Direct download. No email harvest, no drip sequence — that's how to lose customers, not gain them.
A small piece of policy
We don't gate these behind an email form — that's how to lose customers, not gain them. If a guide's useful, send it to a colleague. If it's not, close the tab. If you want to talk after reading one, you'll know where to find me.
The library, so far
Four guides. Each one a specific question.
v1.0 editions, June 2026 — eight pages each. Long-form editions (with worked examples) ship through late 2026. The v1.0 versions are stand-alone useful, not skeletons.
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Independent clinics · dental · vets · podiatry
Healthcare website checklist — DSPT-aware site for 2026
The 22-point checklist I run when onboarding an independent clinic — DSPT alignment, Caldicott posture, EU-sovereign hosting, sub-processor disclosure, consent + cookie law. Specific tools to replace, with named EU alternatives.
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Practice owners · founders · operators evaluating retainers
How to evaluate a £495/mo website infrastructure subscription
What you're actually buying when a monthly subscription replaces a one-off rebuild. The 9 questions to ask before signing — uptime SLA, source-code escrow, cancellation rights, named operator, where your data sleeps, and what happens when the developer disappears.
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Anyone whose current agency 'manages' the domain for them
5 questions before letting an agency host your domain
The five questions that decide whether you own your domain or your agency does. Registrar in whose name; DNS in whose account; transfer-out policy; renewal-payer; what the agency keeps if you leave. One bad answer is enough to walk away.
Download PDF → -
UK SMEs sitting on an ageing WordPress build
Migrating from WordPress to a managed Astro site — the operator's guide
What the migration actually looks like from the operator's seat. Content export, redirect map, SEO carry-over, hosting cut-over, what breaks on launch day and what doesn't. Honest about the awkward bits — plugins that don't translate, comment threads, membership areas.
Download PDF →
After you've read one
Questions are free. So is WhatsApp.
If a guide raises something specific to your practice — your DSPT scope, your existing agency contract, your WordPress build that nobody wants to touch — message me. Same person who wrote the guide. Same hour reply during working hours.